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We know that the shoes you purchase can be expensive and therefore
keeping your shoes in top condition is worth a little extra effort. The
facts and tips below are ways to help you look after and even extend the
natural life of your shoes.
- Dirt and other debris can easily embed into leather. Therefore, your
leather shoes or boots need to be cleaned before you start polishing.
KIWI Shoe Brushes and Wipes can easily be used to remove excess dirt and
- To polish your shoes effectively, always remove the shoelaces from
your shoe before you start polishing your shoes. This is the best way to
get to clean the tongue of the shoe and avoid staining the laces.
- For best results using shoe polishes or creams, first apply the shoe
polish or cream evenly to leather shoes and boots with a brush or soft
cloth. Once the polish has properly dried, simply buff to a brilliant
shine using a natural bristle brush. Note that it is important to use a
separate brush and cloth for applying and buffing different colored
- If you prefer a more convenient alternative there are instant shine
liquids. Simply remove excess dirt and then apply the liquid evenly to
your shoes. The formulation restores color and dries to an instant shine
- without the need to buff.
- Use KIWI Protector products to help waterproof your shoes thoroughly
to protect them from common stains caused by water, mud, dust, snow or
- Store leather shoes using a shoe tree, this will help retain the
shape of the leather. If you can't use a shoe tree (e.g. for strappy
shoes), stuff the toe cap with newspaper or tissue. Never store or dry
leather shoes near direct heat.
Suede & Nubuck
- Your suede shoes deserve special attention. Make sure they are cleaned and waterproofed regularly.
- If your suede shoes get wet, stuff them with newspaper while they dry to keep their shape.
- Always allow them to dry naturally and never put them near direct heat.
- Suede and nubuck shoes will look their best when brushed. You can
use KIWI Suede and Nubuck brushes and cleaning blocks for this purpose.
- To extend the life of active or outdoor shoes (golf shoes, football
or hiking boots), make sure you polish and waterproof them regularly.
- Before polishing, first knock off the loose mud and allow your boots to dry naturally.
- Use KIWI Fresh Force® shoe freshener with it's unique up-side down,
dual spray applicator, to control shoe and sneaker odor and to enjoy all
day freshness and confidence.
Other Interesting Tips & Tricks
- To keep your shoes lasting longer, rotate your shoes with another pair.
- When you buy a new pair of shoes, protect them before you wear them for the first time.
- If your shoes get wet, allow them to dry completely before wearing
them again. Once your shoes have dried, waterproof them again with a
- Use a shoe horn to assist with putting on your shoes, to keep the heel from losing its shape.
- When you travel, always place your shoes inside a shoe bag or wrap your shoes in a soft material.